Joined: 20 Jan 2007
| Posted: Sun Mar 05, 2006 11:28 am Post subject: SFI WorldWide Marketing
|Are You Ignoring 80% Of Your Market?
Why You Should Be Reaching Out To Prospects & Customers Around The Globe!
Did you know that by December 2005, the worldwide number of Internet users had grown to more than ONE BILLION people, with TWO BILLION expected online by 2011*?! NOTE: To put the sheer enormity of those numbers in perspective, consider that about a billion minutes ago, the Roman Empire was at the height of its power! (Wikipedia - http://en.wikipedia.org/wiki/Billion#See_also)
With those figures in mind, consider that although the U.S. leads the pack for the number of online users (about 200 million), it still constitues only 20% of Web surfers worldwide? little more than a drop in the online bucket!
The true current and future online growth is and will be in the world's most populous countries, such as China, India, Brazil, Russia, and Indonesia. In fact, China and India took second and fourth place worldwide in 2005 for the number of Internet users. Not coincidentally, these same two countries now rank within the top 10 countries for the total number of new SFI Affiliates coming in the door!
Make no mistake about it: These and other rising economic powerhouses represent a HUGE POTENTIAL for every home-business owner. MASSIVE developments in technology, improvements in standards of living, and increasing disposable income are opening the floodgates to a vast array of virtually untapped business possibilities.
That said, it's important to realize that this trend represents MUCH MORE than an interesting sideline marketing strategy for your business. Ignore this burgeoning source of increasing profits, networks, team members, prospects, and resources, and you do so at your own peril. If the U.S. is still your sole online market and source for customers, prospects, and team members, you're GREATLY limiting your reach...AND your profits. After all, what business owner would willingly turn away 80% of the possible customers coming into his store? Answer: The kind of owner who won't be in business much longer!
Fortunately, the worldwide growth and reach of the Internet has leveled the international playing field for the small-business owner. Home-based entrepreneurs no longer have to leave overseas markets to the "bigger" companies and enterprises with deep pockets. For example, SFI offers lots of features especially designed for the international arena. As a leader with affiliates around the world, you'll want to become familiar with these resources at https://www.sfimg.com/Reference/SFIInternational.sfi. And keep your eye out for more tools and features specially designed for SFI International Affiliates.
Additionally, you can find a plethora of budget-friendly resources online to help you reach across the globe to prospects, customers, and team members in other countries. Pay-per-click pricing for the popular Google Adwords service and other PPC search engines has risen dramatically for U.S.-targeted advertising. However, many offer country-specific search engines and PPC ad opportunities?often for a fraction of the cost!
Take a few moments now and check out these Websites. They'll make a great starting point for planning your international business focus:
1. Google International
*Adwords: Regional and Local Targeting (https://adwords.google.com/select/targeting.html)?Target your PPC ads to appear only in specific country, region, or city searches. This allows your ads to appear only for people searching for results in regional areas you choose.
*Looking for good online advertising sources in a specific country? Try the Google search page at (http://www.google.com/language_tools). Simply enter the country in which you want to limit your search results, enter your keyword (i.e., online ads, classifieds, etc.), and click the Google Search button.
*To find a Google search engine for a specific country, go to http://www.google.com/language_tools?hl=en, then scroll down to the bottom of the page.
2. Yahoo! Search Marketing (formerly Overture): International (http://searchmarketing.yahoo.com/int.php)? A nice overview for using Yahoo!'s PPC offering to reach the world.
3. International Search Engine Directory (http://www.publicityweb.com/english/engines/index.html)?A list of search engines per country. A great place to start for finding country-specific ad sources.
4. Search Engine Watch: Pay-Per-Click Search Engines (http://searchenginewatch.com/links/article.php/2156291)?Get information on major PPC search engines, second-tier PPC players, and more.
As an SFI Affiliate doing business and targeting prospects outside the U.S., you've got SFI's powerful, global business opportunity helping bring you the financial freedom you've been looking for...IF you take advantage of it.
Start developing your international focus today. Don't make the mistake of ignoring 80% of your potential market?you can bet your competition won't!
*Computer Industry Almanac - Worldwide Internet Users Top 1 Billion in 2005. USA Reach Nearly 200M Internet Users.